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“Who watches the Olympics these days?” … 10 billion damage to the worst ratings “Shock” The 2024 Paris Olympics is expected to record low ratings, causing domestic broadcasters to suffer tremendous losses. Lee Ki-hoon, a researcher at Hana Securities, analyzed SBS on the 17th, “We expect to lose at least 10 billion won due to the influence of the Olympics.” news.naver.com “Who watches the Olympics these days?” … 10 billion damage to the worst ratings “Shock” The 2024 Paris Olympics is expected to record low ratings, causing domestic broadcasters to suffer tremendous losses. Lee Ki-hoon, a researcher at Hana Securities, analyzed SBS on the 17th, “We expect to lose at least 10 billion won due to the influence of the Olympics.” news.naver.com
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Olympic closing ceremony, source: United New Olympic closing ceremony, source: United New
The opening ceremony of the 2024 Paris Olympics, which is expected to lose more than 10 billion won, fell to one-sixth of the Tokyo Olympics, global interest dropped, and the joint broadcast of the three broadcasting companies fell to one-sixth of the Tokyo Olympics
Hello, everyone! I brought some really shocking news today. It is said that the ratings for the 2024 Paris Olympics were at an all-time low. What on earth does this mean? And how will broadcasting stations be affected? Let’s check it out together! What happened to the ratings disaster? Have you watched the Paris Olympics? I think a lot of people will probably say no. In fact, the ratings for this Olympics were terrible. The ratings for the opening ceremony were in the 0-1% range. Do you know how low this is? It’s about one-sixth the audience rating for the opening ceremony of the 2020 Tokyo Olympics! It’s shocking as if a concert by a popular idol group was held in front of an empty audience. Is the Olympics no longer a “national festival”? Hello, everyone! I brought some really shocking news today. It is said that the ratings for the 2024 Paris Olympics were at an all-time low. What on earth does this mean? And how will broadcasting stations be affected? Let’s check it out together! What happened to the ratings disaster? Have you watched the Paris Olympics? I think a lot of people will probably say no. In fact, the ratings for this Olympics were terrible. The ratings for the opening ceremony were in the 0-1% range. Do you know how low this is? It’s about one-sixth the audience rating for the opening ceremony of the 2020 Tokyo Olympics! It’s shocking as if a concert by a popular idol group was held in front of an empty audience. Is the Olympics no longer a “national festival”?
Such poor ratings, such as tears from broadcasters, tragedy of loss of 10 billion, have taken a toll on broadcasters. In the case of SBS, it is expected to lose at least 10 billion won. I think other broadcasting stations are in a similar situation. Such poor ratings, such as tears from broadcasters, tragedy of loss of 10 billion, have taken a toll on broadcasters. In the case of SBS, it is expected to lose at least 10 billion won. I think other broadcasting stations are in a similar situation.
Why did this happen? The broadcaster spent a huge amount of money buying the right to broadcast the Olympics. Usually, this money is filled with advertising revenue, but advertisers turn away because the ratings are low. It’s like a restaurant where customers don’t come after buying expensive ingredients. What is the attraction of the Olympic Games? This phenomenon is not unique to Japan. Interest in the Olympics is declining worldwide. According to Google Trends, the number of searches for this Olympics is the lowest ever. If 2008 is set to 100, there will be only 24 this time. Why did this happen? The broadcaster spent a huge amount of money buying the right to broadcast the Olympics. Usually, this money is filled with advertising revenue, but advertisers turn away because the ratings are low. It’s like a restaurant where customers don’t come after buying expensive ingredients. What is the attraction of the Olympic Games? This phenomenon is not unique to Japan. Interest in the Olympics is declining worldwide. According to Google Trends, the number of searches for this Olympics is the lowest ever. If 2008 is set to 100, there will be only 24 this time.
Why did this happen? I think there are various reasons such as changes in MZ generation’s interests and changes in media consumption patterns due to the development of smartphones and SNS. Can the Olympics no longer win the hearts of the younger generation? Come on, everybody! Today, we looked at the poor ratings of the Paris Olympics and the resulting difficulties for broadcasting stations. What kind of changes will this situation bring about in the future? I think broadcasting stations will probably change the way the Olympics are broadcasted. This may be the last live broadcast of the three companies. In addition, new forms of sports broadcasting, such as YouTube and Ticktock, are likely to increase. I’ll be back with some interesting news about media trends. I hope you all have a happy day by then! Capital Sunbi’s one-line evaluation 0% of the audience rating for the Olympics… 100% of the time I watched YouTube while watching the Olympics, why did this happen? I think there are various reasons such as changes in MZ generation’s interests and changes in media consumption patterns due to the development of smartphones and SNS. Can the Olympics no longer win the hearts of the younger generation? Come on, everybody! Today, we looked at the poor ratings of the Paris Olympics and the resulting difficulties for broadcasting stations. What kind of changes will this situation bring about in the future? I think broadcasting stations will probably change the way the Olympics are broadcasted. This may be the last live broadcast of the three companies. In addition, new forms of sports broadcasting, such as YouTube and Ticktock, are likely to increase. I’ll be back with some interesting news about media trends. I hope you all have a happy day by then! Capital Sunbi’s one-line evaluation 0% Olympic audience rating… Even that’s 100% chance of watching YouTube while playing the Olympics